Deep Industry Expertise and Proven Experience from a Dynamic New Player
We harness agility, market intelligence and strategic partnerships to create a competitive counterbalance to the market dominance of multinationals.
Simon Sophus Nielsen
competitive counterbalance to the market dominance of multinationals.
Walid Abou El Saad
competitive counterbalance to the market dominance of multinationals.
“We harness agility, market intelligence
and strategic partnerships to create
a competitive counterbalance to the
market dominance of multinationals.”
Where we come from
A Legacy or Strong Distribution Networks and Steady Growth
Building and managing tobacco distribution in 80 markets worldwide for the former legacy brand MAC BAREN and its partner brands.
Founded and built the former NGP challenger MINISTRY OF SNUS, one of the first producers of nicotine pouches in Denmark. Within 5 year:of its inception, the company achieved a portfolio of 19 permanently listed products across 32 markets and a CAGR of CAGR of 224%
A City of Stories
& Breakthroughs
Founded and built the former NGP challenger MINISTRY OF SNUS, one of the first producers of nicotine pouches in Denmark. Within 5 year:Founded and built the former NGP challenger MINISTRY OF SNUS, one of the first producers of nicotine pouches in Denmark. Within 5 year:
