Deep Industry Expertise and Proven Experience from a Dynamic New Player
Nordic Brandbase A/S is a newly established sales, marketing, and distribution company founded by Walid Abou El Saad and Simon Sophus Nielsen. Both founders bring extensive experience from the tobacco industry and Next Generation Products (NGPs). Their combined expertise enables Nordic Brandbase to navigate complex markets with agility and innovation.
Simon Sophus Nielsen
A visionary leader with a proven track record in tobacco and NGPs.
Walid Abou El Saad
A seasoned strategist with a passion for brand development and market expansion.
“We harness agility, market intelligence and strategic partnerships to create a competitive counterbalance to the market dominance of multinationals.”
Where we come from
A Legacy of Strong Distribution Networks and Steady Growth
Building and managing tobacco distribution in 80 markets worldwide for the former legacy brand MAC BAREN and its partner brands.
Founded and built the former NGP challenger MINISTRY OF SNUS, one of the first producers of nicotine pouches in Denmark. Within 5 years of its inception, the company achieved a portfolio of 19 permanently listed products across 32 markets and a CAGR of CAGR of 224%.
A City of Stories & Breakthroughs
Odense is our home, where Hans Christian Andersen’s heritage of imagination blends with the cutting-edge innovation of robotics and advanced industries. The city’s vibrant energy inspires us to reach for the extraordinary.
